Hi, I’m Pooja Thaniga.
Creative thinking.
Performance
mindset.
Digital Marketing Fresher | Performance Marketing
An MBA Marketing fresher building a foundation in paid ads, compelling creatives, and thoughtful campaign strategy.
Think creatively.
Plan strategically.
Good marketing begins with the right questions.
A curious mind. A marketing direction.
Bringing together a business perspective, a technical foundation, and a genuine interest in how good marketing works.
I’m Pooja Thaniga, an MBA Marketing fresher with a B.Sc. Computer Science background. My interests sit at the intersection of creative communication, audience understanding, and performance marketing.
Through my advanced digital marketing training, I have explored Meta Ads, Google Ads, ad copywriting, Canva design, and campaign planning. I’ve developed practice campaign plans to apply these concepts and build a clearer understanding of strategy and measurement.
I’m looking for an opportunity to learn from an experienced team, contribute thoughtfully, and grow into a dependable digital marketing professional.
A transparent starting point
My portfolio contains practice work. I have not independently managed live advertising campaigns for paying clients.
The skills I’m building on.
A practical foundation across paid media, creative development, research, and campaign measurement.
Paid advertising
Building a strong foundation in paid acquisition.
- Meta Ads
- Google Ads
- Campaign Planning
Creative & messaging
Turning an audience insight into a clear message.
- Ad Copywriting
- Canva Creative Design
Research & strategy
Understanding who to reach and why it matters.
- Audience and Competitor Research
- Lead Generation Strategy
Measurement
Learning to connect campaign metrics to objectives.
- Basic Performance Analysis
Training-led skills, developed through coursework and practice planning.
From a brief to a campaign plan.
Three practice projects that show how I approach audiences, messaging, creative direction, and measurement.
A home that
feels like you.
Meta Ads Lead Generation
A better space. A smarter lead strategy.
Your kind of
coffee break.
Café Marketing Campaign
A little coffee. A lot of conversation.
Chennai Interior Design
Plan Your Home Interiors
Discuss your home and project priorities.
Google Search Ads
Be there when intent turns into a search.
All businesses and campaign plans shown here are hypothetical practice briefs. Budgets are proposed; no leads, sales, or live campaign performance are claimed.
Ideas, before they become ads.
A space for Canva advertisements, social creatives, promotional concepts, and practice ad copy.
These layouts are visual placeholders. Actual Canva exports will be added as my collection develops.
A foundation for what comes next.
Marketing education, a technical background, and focused digital marketing training.
MBA Marketing
Loyola College, Pondicherry University
Postgraduate educationB.Sc. Computer Science
J.N.N. Arts and Science Women's College
Undergraduate educationAdvanced Digital Marketing
Advanced Digital Marketing Course — 100 Days Challenge, The High Paying Clients (HPC).
Training completedReady to learn.
Excited to contribute.
Hiring for an entry-level digital marketing role? I’d love to connect and discuss how I can contribute to your team.
Connect on LinkedInOpen to fresher and trainee opportunities
About this portfolio
Are these live client campaigns?
No. These are clearly labelled practice projects developed to demonstrate campaign planning, research, and creative thinking. I have not independently managed live advertising campaigns for paying clients.
Which roles am I interested in?
I’m interested in Digital Marketing Fresher, Performance Marketing Trainee, Paid Ads Trainee, and Digital Marketing Associate opportunities.